Creepy Eyeball Cupcakes That Everyone Will Love

Posted on October 6, 2025

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I almost canceled my Halloween party last year. The reason? A Pinterest fail of epic proportions involving zombie cupcakes that looked more like sad potatoes with googly eyes.

Then I discovered the glory of eyeball cupcakes. These spooky treats are so stupidly simple, yet they steal the show every single time. Forget spending hours on fondant sculptures that nobody wants to eat.

This is about maximum creepy impact with minimal chef-grade effort. I’m talking about a dessert that makes both kids and adults scream with delight. Let me show you how to make the only Halloween dessert you’ll ever need.

What’s the secret sauce?

It’s not just about the visual gag, though watching your friend hesitate before biting into a staring eye is pure comedy. The magic is in the texture and flavor contrast. You get a moist, classic cupcake base, a rich, creamy frosting, and then that gummy, slightly tart eyeball staring back at you.

It’s an experience. It’s nostalgic, reminding me of being a kid at a school Halloween party, but elevated enough that you won’t be embarrassed to serve it at an adult gathering. Honestly, why are we not making these all year round for pranks?

Ingredients

Gathering the stuff for these eyeball cupcakes is half the fun.

It’s a scavenger hunt for the weirdest candy in the grocery store aisle. You probably have most of the cupcake basics in your pantry right now. The real stars are the decorations, so don’t skip the quirky items.

  • 1 box of devil’s food cake mix (and required ingredients: eggs, oil, water)
  • 1 cup of unsalted butter, softened
  • 3 cups of powdered sugar
  • 1 tsp of vanilla extract
  • 2-3 tbsp of heavy cream or milk
  • Red gel food coloring
  • 1 bag of large, white gumballs or donut pearls
  • 1 tube of black gel icing
  • 1 bag of red licorice laces or red fruit leather strips

Step-by-Step Instructions

  1. Bake your cupcakes according to the box instructions. Let them cool completely. A warm cupcake will melt your frosting into a spooky swamp, and not the good kind.
  2. Make the buttercream by beating the softened butter until it’s fluffy. Gradually add in the powdered sugar, vanilla, and cream until it’s smooth and spreadable. Pro tip: if your buttercream is too thick, add a splash more cream.
  3. Tint about two-thirds of the buttercream with the red gel food coloring to create a bloody, veiny pink color. IMO, the gel coloring gives a much more vibrant, gory look than liquid.
  4. Frost the cooled cupcakes with the red buttercream using a knife or offset spatula. Don’t aim for perfection here; some messy streaks add to the creepy, organic effect.
  5. Press a white gumball into the center of each cupcake as the eyeball’s base. This is where the magic starts to happen.
  6. Using the black gel icing, pipe a small pupil onto the center of each white gumball. Suddenly, it’s watching you. It’s alive!
  7. For the final, gruesome touch, drape and arrange thin strips of the red licorice laces around the eyeball to look like bloody veins. And just like that, your terrifyingly tasty eyeball cupcakes are ready to haunt a platter.

Storage Instructions

Eyeball Cupcakes

These guys are best enjoyed the day they’re made, but life happens. You can store them in an airtight container at room temperature for up to 24 hours. For longer storage, pop them in the fridge for up to 3 days.

Let them come to room temperature before serving for the best frosting texture. You can also freeze the unfrosted cupcakes for up to a month for easy batch prep. FYI, the gumballs might get a little hard in the fridge, but they’ll soften up again.

Why You’ll Love This Eyeball Cupcakes

  • Major Crowd-Pleaser: These are the first dessert to disappear at any party. The visual wow factor is unbeatable.
  • Incredibly Simple: No advanced baking skills required. If you can frost a cupcake and place a gumball, you’re a Halloween dessert master.
  • Perfect for Kids: Getting little ones involved in the decorating process is a blast. It’s a fun, memorable kitchen activity.

Common Mistakes to Avoid

  • Using warm cupcakes. You’ll end up with a puddle of frosting and a very sad-looking eyeball swimming in it.
  • Skimping on the gel coloring. Liquid food coloring can make your frosting runny and give you a pale, unconvincing “blood” color.
  • Placing the eyeball off-center. It just looks derpy instead of terrifying. Center that sucker for maximum effect.

Alternatives and Variations

This recipe is a fantastic canvas for creativity. For a gluten-free version, simply use your favorite GF cake mix. To make it vegan, use a vegan cake mix, plant-based butter and milk for the frosting, and vegan gummy candies.

If you can’t find gumballs, large white jelly beans or even scoops of white frosting work as a great eyeball base. Feeling extra? Add a dollop of raspberry jam in the center of the cupcake before frosting for a “blood-filled” surprise.

FAQs

Can I freeze these eyeball cupcakes?

You can freeze the unfrosted cupcakes beautifully for up to a month.

I do not recommend freezing them after they are fully decorated, as the frosting and decorations can get messy upon thawing.

What’s the best substitute for the gumballs?

If gumballs are a no-go, large white chocolate chips or donut pearls are the next best thing. You could even pipe a small circle of white frosting and then add the pupil on top.

How long do these eyeball cupcakes stay fresh?

When stored properly in an airtight container, they are at their peak for about 24 hours at room temperature. In the fridge, they’ll last for 2-3 days.

Is this recipe kid-friendly?

Absolutely!

Kids love helping with the decorating. They can place the eyeballs and add the bloody veins. It’s a super fun and easy Halloween baking project to do together.

Can I prep the eyeball cupcakes ahead of time?

For sure.

Bake and freeze the cupcakes up to a month in advance. You can also make the frosting 2-3 days ahead and keep it in the fridge. Let it come to room temperature and re-whip before decorating your ghoulish treats.

Final Thoughts

This recipe single-handedly saved my Halloween spirit.

It’s proof that the best party food doesn’t have to be complicated. These eyeball cupcakes are the perfect blend of creepy and delicious, guaranteed to be the talk of your spooky soiree. I hope this becomes your new go-to Halloween tradition.

Now go make some people scream (in a good way)! Tag me in your photos or leave a comment telling me about your own spooky dessert adventures.

Lila Marigold Frost from JsCupcakes
baker and artist |  + posts

Lila is a 29-year-old baker and artist based in Asheville, North Carolina. Raised in a cozy, artsy family, she studied visual arts before falling in love with baking. Her signature? Seasonal cupcakes topped with edible flowers from her garden. She hosts backyard baking workshops during the solstices and equinoxes.

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